How does culture scale markets in Web3? From brainrot memes to community-owned IP in LOL Land, Pengu Asia has mastered hyperlocalized community building.

Web3 gaming went from rejecting publishers to realizing they’re essential. Now the question is: what does the new model look like?

To mark the sustained growth and success of YGG’s publishing arm, YGG Play, and its first title, LOL Land, the decision was made to use a portion of the revenue generated to purchase US$1 million worth of $YGG on the open market.

LOL Land is celebrating Asia with the release of its newest board Pengu Wonderland, featuring some of the region's most iconic landmarks and vehicles.

Season 10, the final season of the Guild Advancement Program (GAP), came to a close on August 1, 2025. Over its 10-week run, the community explored the program’s signature mix of games, guild challenges, and community-building activities, ahead of the next chapter of questing with YGG.

With the release of LOL Land and Gigaverse emerging as YGG Play's first third-party game partner, YGG has gotten off to a hot start in its games publishing journey. Read on these wins and more in YGG's July 2025 update.

YGG has allocated 50 million $YGG tokens to explore yield-generating strategies via an Ecosystem Pool.

YGG Play, the publishing arm of Yield Guild Games (YGG), has brought on the onchain RPG Gigaverse as its first third-party game partner. Gigaverse and YGG Play have hit the ground running with an activation spanning both their games, including a Gigaverse-themed board in LOL Land and LOL Land-themed skins in Gigaverse.

The Perspectives in Play report is now available to read, capturing insights from leaders in the global Web3 gaming community on KOLs and user acquisition strategies.

Following the successful launch of the game publisher, YGG Play — and the release of its first title, LOL Land — Yield Guild Games (YGG) has completed a buyback of the YGG token in line with its treasury and resource allocation policies.