News

Waifu Sweeper and Dream Temple Join Hypebeast’s 20th Anniversary Exhibition in Hong Kong

YGG Play and Waifu Sweeper have landed in Hong Kong’s premier luxury retail hub, LANDMARK, in collaboration with Dream Temple, as part of the Hypebeast 20th anniversary Twenty T-Shirt Exhibition at Gallery HBX.
YGG Play Summit 2025 Delivers Casual Degen Fun
YGG Play brought its Casual Degen ecosystem to life at YGG Play Summit 2025, with hands-on demos, life-size installations, and high-energy booths in the Degen District of the Summit’s City of Play expo. From LOL Land to GIGACHADBAT, Gigaverse, and Proof of Play Arcade, attendees could explore and immerse themselves in the best of Casual Degen gaming.
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Designing Incentive Models for Web3 Game Economies
Gabby, Jonathan, and Shi Khai all agree: the rush of opening a fresh Pokémon booster pack is universal. Here’s how LOL Land rode this feeling to over US$5M in revenue.
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Q3 2025 Community Update
From July to September, YGG fully ramped up its game publishing strategy, with new publishing partners and LOL Land hitting record numbers. Read about these wins and more in YGG's Q3 2025 Community Update.
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YGG Token Buybacks Overview
Starting in July 2025, Yield Guild Games has purchased $YGG tokens on the open market and removed them from circulation by holding them in a dedicated buyback wallet. To date, YGG has taken over 24.1 million $YGG tokens out of the market at a total cost of US$3.7 million.
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YGG Play Opens Contribution Period for Upcoming $LOL Launch
Ahead of the $LOL token launch on November 3, YGG Play has opened the contribution window, to give players the opportunity to compete for their allocation. During this period, the YGG community may pledge their YGG Play Points and contribute $YGG to receive $LOL when the token goes live.
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Building the Future of Consumer Crypto
Why build on a chain with no grant program? Gabby Dizon and Luca Netz discuss how Abstract’s ability to deliver players and revenue is worth far more to a developer’s success.
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YGG Play Launchpad Goes Live
The YGG Play Launchpad is officially live! Designed to power the next wave of Casual Degen gaming, the Launchpad enables players to discover new YGG Play titles, complete quests, and secure early access to the latest gaming tokens launching on the platform.
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$LOL Token: Utility & Play-to-Airdrop
Introducing the YGG Play Launchpad and the $LOL Token. The YGG Play Launchpad is a dedicated platform designed to power the next wave of Casual Degen gaming, and the $LOL token is the in-game loyalty and reward token of LOL Land, which powers its VIP System.
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YGG Play Joins Forces with Proof of Play Arcade
YGG Play has signed the high-octane roguelite Proof of Play Arcade as its newest third-party publishing partner. After launching a trove of bite-sized nautical adventures on Abstract, Proof of Play Arcade is now scaling through YGG Play’s growth marketing, player acquisition, and smart contract-enforceable revenue share model.
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Why Nexon’s Former CEO Is Betting on the Casual Degen
Korea built the blueprint for online gaming. Hear from Delabs’ James Joonmo Kwon on how YGG Play fits into that legacy.
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