Building the Future of Consumer Crypto

In this special episode of LOL Lounge, recorded live on the 0G Stage at Korea Blockchain Week, Gabby Dizon of YGG Play and Luca Netz of Igloo Inc. join moderator Joony Koo of AO Labs to explore how the intersection of product, IP, and platform is changing how Web3 games find users and generate revenue. 

With consumer crypto apps moving beyond speculation and trading, gaming is emerging as one of the primary use cases with the potential to onboard the first 50 million users. Recognizing this, many chains are competing to attract game developers with hefty financial incentives. But YGG Play chose to build on Abstract without receiving a cent, because it was able to offer something much more valuable than any grant: distribution and monetization. 

Using LOL Land as a case study, the panel explains how YGG Play’s product design and execution, Pudgy Penguins’ IP licensing model, and Abstract’s discovery mechanics combine to turn Web3 games into profitable businesses. Additionally, Gabby recalls how being featured in Abstract’s Portal delivered a significant bump in user acquisition and player spend, providing his game with app store visibility — without the app store fees. The conversation closes with Luca explaining what needs to happen for Abstract to scale beyond crypto natives to the mass market.

Tune in to hear how Abstract plans to reach the mass market, starting by working with best-in-class builders like YGG.

LOL Lounge Episode 04 — Building the Future of Consumer Crypto

4:18 — How $PENGU turned Pudgy Penguins from an exclusive NFT club into a more inclusive Web3 community  

7:56 — How Pudgy Penguins’ Web3 licensing business model helps existing apps achieve product-market fit

8:53 — Luca on why apps make chains (not the other way around) and how that insight drives his strategy

9:37 — Why YGG Play chose Abstract, even with no builders’ grant or financial incentives 

12:04 — How Luca plans to scale the Abstract Portal beyond Web3-native users 

16:20 — Gabby’s advice to builders thinking about moving to Abstract

18:45 — Gabby and Luca agree that focusing on Web3 users first is the fastest route to mass adoption

20:06 — How to design incentive systems that reward real users over extractors 

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For the latest updates on all things Pudgy Penguins and Abstract, follow Luca Netz on X.

Follow YGG Play on X for future updates from the world of Casual Degen gaming.

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